By Frankie

Coastal-inspired women’s fashion made for everyday comfort and chic style.

Discover effortless women’s clothing that combines coastal comfort with contemporary sophistication. Each piece is designed to move with you, a timeless wardrobe staples inspired by the coast and crafted for everyday life. For too long, fashion has told women that “beauty is pain.” We’re rewriting that story. By Frankie’s latest collection combines sustainable women’s clothing, coastal-inspired design, and modern everyday wear that never compromises on comfort. Where pieces remind us that sustainability and style can coexist, beautifully.

True beauty isn’t about enduring discomfort, it’s about feeling good in what you wear. That’s the soul of our collection. A timeless, contemporary piece that combines the serenity of coastal living with the polish of urban design. We choose fabrics that breathe, fits that move, and details that matter, all in the name of redefining what everyday style should feel like. At By Frankie, we value ease as much as elegance.

• Effortless Comfort: Designed with breathable, high-quality fabrics that move with you, so you never have to choose between comfort and style again.
• Timeless Coastal Style: Each piece blends relaxed coastal charm with modern sophistication, making it perfect for any occasion.
• Sustainably Made: Crafted with care and intention, our materials are chosen for their quality and lower environmental impact, helping you dress beautifully and responsibly.
• Flattering for Every Woman: Our fits celebrate real women: soft silhouettes, flowy lines, and designs that make you feel confident in your own skin.
• Versatile Wardrobe Staples: Mix and match easily. Every piece is made to transition seamlessly from day to night, work to weekend, season to season.
• Beauty Without the Pain: Say goodbye to tight, restrictive fits. By Frankie is proof that feeling good and looking good can go hand in hand.